June 2019 Newsletter

Traffic gardens; Future vehicle safety features; 100 Deadliest Days; Planning for the arrival of AV's; and more

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Hi $[FNAME|Customer|Guest]$,

Anyone with kids is probably celebrating and dreading the same thing right nowSummer Vacation. While most of us enjoy the freedom, holidays and weekend jaunts, the summer months can be especially challenging for teen drivers and for preventing childhood injuries. 

  • During the 100 Deadliest Days from Memorial Day to Labor Day, teen crashes result in a 17% higher fatality rate compared to other days of the year (AAA).
     
  • Most childhood heatstroke fatalities, drownings and near-drownings occur from May to September.
     
  • Children under age 14 are more likely to be injured during the summer months (CPSC). 

As we work together to raise awareness, please watch for our 100 Deadliest Days social media posts and take advantage of the articles and videos shared below. 

Wishing you and yours a safe, fun summer,

-Jamie, Wendy and the I'm Safe Team

Below is a preview of this month's newsletter; to see news with live links, click here.
 

NEWS 
https://bikeleague.org/sites/default/files/BenchmarkingReport2018-Thumbnail.png Nearly one in five crash fatalities involve pedestrians, bicyclists or people using mobility devices, according to the League of American Bicyclists. Although these crashes comprise 18% of traffic fatalities, states report that they spend less than one percent of federal safety funds "on improving safety outcomes for pedestrians and bicyclists."  The League's Benchmarking Report includes suggestions for addressing this inequity. You can advocate for the SAFE Streets Act here.
 
 

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Simulation shows how boosters protect children from severe spine and abdominal injury ... This 12-second video may be exactly what parents need to see to understand the benefits of keeping their children in boosters longer. The Children's Hospital of Philadelphia created this simulation to show how a 35 mph collision would impact a child who is properly restrained in a booster compared to one who is using an adult seat belt. 
 
Parents can also be made aware of the need for booster seats through our Standup Displaystake advantage of this month's special to get one at no charge.
 

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The "100 Deadliest Days" have begun ... AAA Foundation research shows that teen driver crash fatalities historically rise between Memorial Day and Labor Day. Key factors that contribute to summer teen crashes include speeding, drinking and driving, and distraction, according to crash data from 2013-2017. 

 

Please join us on social media during these 100 Days as we focus not only on teen driver safety, but also on preventing childhood injuries that occur with more frequency during the summer months. You can use these links to join us on Facebook, Twitter, and LinkedIn.  

 

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Traffic gardens offer places for children to bike, walk and learn about traffic safety without actually being in harm's way. D.C. has recently added two to elementary schools, which are teaching children how to ride bikes, master the rules of the road, and wear their helmets correctly. The spaces also make clear how to behave in real-world traffic scenarios. What are your local helmet laws?
 
Want to incorporate transportation safety into your classroom lessons? Our Education Kits for Early Education or Head Start are excellent tools for any classroom.
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Vehicle manufacturers reveal cutting-edge safety features ... Mercedes-Benz has a new experimental safety vehicle that can tell drivers if a child safety seat has been installed incorrectly, monitor a child's temperature and pulse to determine wakefulness, and provide a camera for checking children in rear-facing seats.  For teens, Chevrolet's Buckle to Drive feature has been added to their existing Teen Driver mode. The Buckle to Drive system reminds the driver to put on their seat belt before shifting out of park. 
 

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Autonomous and semi-autonomous vehicles could actually lead to more distracted driving and parking challenges ...  Dr. Lance Eliot, an expert in AI, outlines how the path to self-driving cars is going to increase risks from distracted drivers. Semi-autonomous vehicles, an interim step, will require an engaged driver; and yet, the more the vehicles can do, the more likely drivers "will become lulled into complacency."
 
The Safe Kids consortium is working toward keeping kids safe in autonomous vehicles while others are raising potential AV traffic and parking concerns. 
 
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Ultra-processed diets are killing us and making us eat more. Researchers compared two groups who were provided meals that consisted of matching caloric and nutrient content; however, one group ate unprocessed foods while the other ate ultra-processed foods and then they switched. Regardless of the group they were in, they could eat as much as they liked; the unprocessed group ate about 500 calories less per day. Ultra-processed diets are also killing us, according to two studies by universities in Spain and France. 
 

What if our surroundings automatically inspired us to make healthier choices? This article shares some of what Dan Buettner has learned after 15 years of looking into why people who reside in "Blue Zones" live longer and are healthier than anywhere else in the world. 

 

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A high school student has created a substance to combat opioid tampering. He took home the top prize from the Addiction Science Awards, a division at the 2019 Intel International Science and Engineering Fair. The goal was to create a substance that couldn't be manipulated and processed into something else. It cannot be crushed or melted and resists other common forms of tampering as well. The 2nd and 3rd place winners also brought amazing projects to the table, which dealt with other aspects of addiction.

Do you need informational materials for education surrounding opioid use? Let us know.

 

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Updated guidance on "Planning for Natural Disaster Debris" has been issued by the EPA.  The guidance is meant to assist communities in getting out in front of potential problems that are left behind by a storm, fire, flood, volcano, earthquake or other devastating weather or geologic event. NOAA is predicting a "near-normal" Atlantic Hurricane season, although the first named storm kicked up ahead of schedule.
 

Our "After the Storm"activity book helps families talk and plan in case of this type of emergency. Order your copies online or call Jamie at 1-877-669-7233, ext 206.

 
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How many people are at risk from tick- and mosquito-borne illnesses? The number of counties considered high-risk areas for contracting Lyme disease went up 300% between 1993 and 2012 and cases of West Nile Virus increased by 21% between 2017 and 2018 alone. Ticks are moving into new territories as well. What does that mean? People should take precautions against being bitten and know how to remove and discard ticks. A good trick is to seal a tick in a piece of tape and write the date on it. If you become sick, you will be able to have the tick tested.
 
Upcoming Family Health & Safety Days & Specials*
  *Specials expire the last day of each month. Specials may not be combined for the same item.  
   
June 2019
*Specials: 
  • Get a free standup banner with stand & traveling case for orders of $1,000+; an almost $300 value!  Limit one per account.
  • Take 10% off orders of water safety items ($250+)
  • Download and customize our complimentary water safety meme.
*No more than one free stand up display per account.
 
Fireworks Safety Month
Internet Safety Month
National Safety Month
May 27 - September 2  100 Deadliest Days of Summer
16      Father's Day
17      Ride to Work Day
21      Summer Begins
 
Coming Up...
 
July 2019

Fireworks Safety Month (continued)
Park and Recreation Month
4      Independence Day – NHTSA Drive Sober & Buzzed Driving Campaigns
28    Parents’ Day
31    National Heatstroke Prevention Day

 
August 2019

Back-to-School Safety Month
August 14 - September 2: NHTSA Drive Sober or Get Pulled Over Driving Campaigns
21    Senior Citizens Day

 

 

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