Drowning Prevention Day

Did you know that drowning has been the cause of over 2.5 million preventable deaths worldwide in the last decade? A significant international issue that, to date, has been largely unrecognized relative to its global impact. Since 2021, United Nations General Assembly established Drowning Prevention Day.

This year, Drowning Prevention Day occurs on Tuesday, July 25th. The American Red Cross recognizes the day as an opportunity to remind children and families that anywhere there is water, there is risk!

Here are a few important facts on drowning, courtesy of the National Drowning Prevention Alliance:

  • Drowning is the leading cause of unintentional injury related death for children ages 1-4.
  • 23% of child drownings happen during a family gathering near a pool.
  • Learning to swim can reduce the risk of drowning by 88% for 1-4 year olds.
  • Drowning is fast and silent; it can happen in just 20-60 seconds and in as little as 1” of water.

The Center for Disease Control and Prevention notes that the factors that increase the likelihood of drowning are not being able to swim, a lack of supervision, not wearing life jackets, and drinking alcohol.

Water Safety is one of the most popular products topics at I’m Safe!, especially in the summer:

Drowning is among the 10 leading causes of death for children and young people in every region of the world and we want to help change that! At I’m Safe!, we thrive on having an opportunity to work with you to support the great work you are doing to keep kids safe. Making a difference in the lives of young children and their families is always our priority; a fact that you can verify on our Testimonials page.

Let us know how we can help you engage Drowning Prevention Day. Stay safe – and cool this summer!