January 2020 Newsletter

Non-toxic car seats; Bike riding trends; New resources; New deals; with the same outstanding service and materials



Happy New Year!

We are entering a new decade, which will present more opportunities for success in the safety world.

Whether you are in charge of a specific outreach program or your topics change throughout the year, we have materials you can confidently use.

Sometimes you know exactly what you want or need, but what if you don't? Maybe you just got a surprise grant and have to put together an event; know that we are here for you.


* offers expire 1/31/20. May not be combined with other offers.

Just answer the following questions for us and we can put together some ideas and a quote – feel free to copy, paste and email Jamie with the answers:

  • What is the safety topic(s) you are covering at your event or for ongoing outreach?

  • When will your event take place?

  • What is the age group you would like to provide information to?

  • What is your budget?

  • Do you have any specific requirements (e.g. materials must have a full-color imprint, no promo products or you need a sole source letter)?

If you have a new topic that you need materials for, please contact us. Some of our most popular products were customer-inspired.

Before we know it, spring will be nipping at our heels, so we invite you to get ahead of the curve with our January discounts: Free shipping on Bike and Pedestrian safety print materials and 10% off CPS print materials.

We are committed to your success and excited to venture into the future alongside you,

Jamie, Wendy and the I'm Safe! team

https://campaign-image.com/zohocampaigns/1_car_seat_materials_zc_v10_55905000018310250.png Crash protection is not the only car seat concern ... JPMA issued a statement last month lauding the efforts of safety seat manufacturers who choose to limit the use of flame retardant chemicals and use natural materials instead.  All car seats sold in the US are required to meet the FMVSS 302 flammability regulations. To meet these standards, many manufacturers used flame retardant chemicals that are associated with health risks including "hormone disruption, thyroid problems, and liver damage." A growing number of manufacturers are now using more natural materials to meet the standards, according to JPMA and CarseatsMom's review.

It hasn't been a good decade for pedestrians, according to the Insurance Institute for Highway Safety (IIHS). Even though 2009 marked the lowest rate of pedestrian deaths related to motor vehicles, those figures have now gone up by 53%. Improved vehicle design, engineering measures that separate vehicles and pedestrians, and increased illumination are proposed to help reduce pedestrian deaths, which occur primarily in urban areas. 

Bike and Pedestrian print materials qualify for free shipping this month!

Bike shares have come a long way in the past decade, offering more transportation options in over 60 U.S. cities. The data cited in Allssa Walker's article, "The quiet triumph of bike share," indicates that bike sharing may be safer than riding personal bikes. Only one death had been reported by the time U.S. bike share rides reached 100 million in early 2017. E-bike sales are increasing as well, and have the potential to help relieve the load on public transportation systems and roadways. An increase in both bike share and e-bike use signals the need for an increase in bicycle safety education.

Not used to driving in snow? You're not alone. The coldest time of year brings snow to the unlikeliest places. Even if you have no intention of seeing it, sometimes the weather has other plans. AAA has put together a practical “How to” brochure to make sure people know how to respond to icy roads, poor visibility and more. And for anyone used to the snow, it's always good to brush up on the do's and don'ts of winter driving prep. 

We have also created a winter driving meme for your use. You are welcome to download and customize this complimentary meme for social media. (The Safe Kids version is available here.)


The unintended consequences of Advanced Driver Assistance systems (ADAS) ... The saying, "familiarity breeds contempt" seems to ring true when it comes to Advanced Driver Assistance Systems (ADAS). With intermediate levels of automation, such as speed control and/or steering, drivers still need to monitor traffic and be ready to resume control. The AAA Foundation has released the findings of a study conducted by the Virginia Tech Transportation Institute. Participants using ADAS who became familiar with the new technologies were much more likely to engage in distracted and drowsy driving as well as speeding and other unsafe driving behaviors.


National Heatstroke Prevention Day is now May 1st ... After 2019 became the 2nd worst year on record with 52 pediatric vehicular deaths, NHTSA has announced a $3 million media broadcasting campaign and social media awareness plans. This earlier-than-usual recognition will hopefully raise awareness before the hottest months in the year, but heatstroke can occur at any point throughout the year. 

Having your own heatstroke awareness event? Customize our materials with your logos, safety messages or contact information.



Cooking is the number one cause of fires for both residential and non-residential locations according to the latest edition of Fire in the United States, published by the U.S. Fire Administration and the National Fire Data Center. While the actual average number of fires per year, as well as the number of injuries per year, have decreased, the number of fire fatalities has increased. The overall cost for families and communities is staggering, and often unknown. 

If you are looking for a way to raise awareness of fire and burn prevention, consider these tabletop banners. 



Teen vaping of marijuana is on the rise ... Findings from the NIH Monitoring the Future Survey show a decline in the misuse of prescription opioids, and fewer teens using cigarettes and alcohol.  However, the prevalence of marijuana use and nicotine vaping has increased dramatically. Daily use has gone up significantly since 2018 among 8th and 10th graders. The number of 12th graders who admitted to vaping the substance in the past month jumped from 7.5% to 14%, almost doubling since last year.

Has your state recently legalized marijuana? Here are educational materials that can be customized to reflect the laws in your state.

Identity theft scam targets children ...  The Better Business Bureau issued a scam alert last month, warning parents about a scheme to steal children's personal information. Scammers offer a free safety kit, but what they are really after is your child's identity – after all, who checks their 7-year old's credit score?

If you are looking for parent education materials or personal safety items, such as this “All About Me” Medical Personal Information Card, give us a call at 877-669-7233, ext. 206.


https://campaign-image.com/zohocampaigns/9_smoking_zc_v26_55905000018310250.png The smoking age raised nationally to 21 ... While several states have already signed bills to raise the age from 18 to 21, it is now official on a federal level, taking effect immediately. The new regulation should have a significant effect on health moving forward, with projections as high as a 10% death reduction.
Upcoming Family Health & Safety Days & Specials*
  *Specials expire the last day of each month. Specials may not be combined for the same item. 
January 2020
Free Shipping on Bike and Pedestrian safety print materials ($250 or more)

Family Caregivers Month

1            New Year’s Day 
18-26    Snowmobile Safety Week 
20          Martin Luther King, Jr. Day

Coming Up...

February 2020

Children's Dental Health Month

2         Super Bowl - NHTSA Fans Don't Let Fans Drive Drunk Campaign
2-8      Burn Awareness Week
17       Presidents' Day

March 2020

Brain Injury Awareness Month
National Nutrition Month
Red Cross Month

8        Daylight Savings Begins
15-17 Lifesavers Conference
15-21 Inhalants Awareness & Poison Prevention Weeks
17      St. Patrick's Day - NHTSA Buzzed Driving Campaign
19      Spring Begins


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